You may have heard or even perhaps noticed... we rebranded Cornerstone. A brand is so much more than a company's colors, fonts and logo. While each of those elements are very important, we wanted to take the time to step back and build something that was from our core, a representation of our true DNA. It was time to come together and analyze the aesthetics of the brand and take a deep dive into the value which Cornerstone brings to its clients, and then bring it all to life.
Cornerstone used to be referred to as "Cornerstone Retirement Group" which has been appropriate and accurate. However, as Cornerstone has grown, we realized that a number of clients that we serve aren't quite retirement age and our services aren't solely designed to benefit retirees. As part of the rebrand, we adjusted all marketing to simply refer to our company as Cornerstone in an effort to expose our wealth management services to any high networth individual, regardless of what chapter they are on in their lives.
A logo should represent the value a business offers to their clients. In an effort to really explore the value that Cornerstone brings to its clients, we conducted a client survey to hear what our clients had to say. We discovered that many clients really relied on us to direct them down the right path when it came to their financial future. We couldn't think of a more appropriate representation of the value that we offer than a compass. We designed a timeless, nautical compass to match the character of the Cornerstone office and team.
We changed every piece that exists within Cornerstone, and updating the colors was one of the most important decisions we made. We left behind the royal blue and gold for bold pewter and deep tan tones. We wanted to express exclusivity and luxury all-the-while remaining grounded and true to who we really are.
We wanted to make a conscious effort of really discovering what our clients love about us and bring that to light as we move forward and continue to communicate our company's message to the community. Messaging has been updated all throughout our marketing materials. Please, feel free to further explore our website to learn about The Cornerstone Way, which reflects who we are, why we do what we do, how we do it and why you should choose The Cornerstone Way.
Smell, touch and taste were also addressed in the rebrand. From the coffee and cookies which are served in our lobby to the paper you are now receiving from us, all textures, tastes and smells have been meticulously planned for your enjoyment and to set the tone for what you should expect when you work with our team.
We want to thank all of our clients who took the time to the time to deliver us their feedback, we could not have done this without you! If you have any questions or comments in regards to our rebrand, we would love to hear them. Please feel free to email us at firstname.lastname@example.org and send us your thoughts.